Those who are living under the ever present fear of losing standing, family and friends will say and do whatever is expected of them. That is the nature of Cults.
But, do they actually believe? It depends. Some do; some do not; some are wondering. Often it is necessary to pretend in order to maintain stability once snared in the trap.
While there may be reason to see World Events as indications that the Biblical End of This Age is near, how ever it will occur will be quite different from the teachings of WTBorg.inc. Gotta admit, we're living in some weirdly increasing craziness presently, so I for one do believe (and hope) that the End of Corruption, Wickedness, Suffering and War is approaching. I suspect we'll all be very surprised in the not too distant future.